CURRICULUM VITAE

Name  Liu Ruihan，born in Heilongjiang Province.

Present employment Professor, Dean of Marketing Department, Economic and Management College, Beijing University of Agriculture (BUA), Chang Ping District, PO Box 102206, Beijing, China.

Tel: +86-010-80799487-201,  E-mail: liuruihan@bua.edu.cn

Education  Ph.D. in Agricultural Economics from Chinese Academy of Agricultural Sciences, July 2008. Master of Science in Agricultural Economics from Postgraduate School of Chinese Academy of Agricultural Sciences, July 1998. Bachelor degree in Agronomy from China Agricultural University, July 1990.

Work experiences A Professor, teaching the course of Intermediate Microeconomics for graduate students, the courses of Marketing of Agriculture Products, Marketing Research, Marketing Simulated Training, Marketing Practice for undergraduate students at Economic and Management College, Beijing University of Agriculture (BUA) from July 1990 to now.

Present research area and achievements Researching in Marketing of Agriculture Products, and Agrotechnical Economics . As an expert in industrial economy at Beijing Leafy Vegetables Innovation Team of Modern Agro-industry Technology Research System. Presiding some of municipal research projects, and nearly 30 papers published in domestic and international core journals and conferences in recent years, and three monographs. Research achievements won Beijing Science and Technology Award.

[1] Sun Xiaoling,Liu Ruihan, “ Overview on Research of Customer Satisfaction Degree”, Proceedings of 2012 exchange conference—International Marketing Science and Information Technology /ST. Plum-Blossom Press/June 2012

[2] Liu Ruihan, Wu Chunxia, Pu Yingyan “Empirical Analysis on Fruit Farmers' Selection of the Type of Cooperation Partners on Supply Chain in Beijing Suburbs”,Marketing Science Innovations and Economic Development, Proceedings:229-235, 2009.  

[3] Liu Ruihan,Zhang Huaibo,“Analysis on Agriculture Support and Policy Reform in Russia”,Issues in Agriculture Economy,2010(12),105-109 (In Chinese).

[4] Liu Ruihan, Li Xiande, “Customer Value Analysis of Beijing Fruit Market and Market Segmentation Research”,Journal of Agrotechnical Economics (Bimonthly),2008(3),93-99 (In Chinese).

[5] Liu Ruihan,“Study on the integration pattern of supply chain of local fresh fruit  in Beijing”,Beijing :China Agriculture Press,2009 (In Chinese).